Working on a story? Need to know when the Diva can help?

Count on her for insights, tips, quotes, and commentary on the following topics:

• Packaging – what works and what doesn’t;

• How to package products consumers will buy;

• How to create a brand with packaging;

• The consumer’s point of view product packaging;

• What's hot in packaging and what's not;

• Packaging trends shaping the future;

• Senior friendly packaging;

• Why packaging fails;

• Stupid packaging...

• and much more.

The Diva's one sheet - Download & Print

Consider Yourself Warned About Packaging Greenwash 

Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word?

There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is "green". When such claims are used to sell products, consumer perception and substantiation issues may arise. So what's the reality here and does the consumer really understand these claims or even care?

In this report I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is "packaging greenwash' and why it could seriously impact your business or alienate your customer.

So consider yourself warned about "packaging greenwash". What you don't know make come back to bite you in the you know what if you don't read my report.

Sustainable Packaging — From “Green” to “Great” can be ordered through the packagingdiva.com web site along with other targeted packaging reports.

JoAnn Hines the Packaging Diva Is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.
Regards,
JoAnn
Packaging Diva
All Packaging All The Time
678-594-6872

JoAnn Hines (The Packaging Diva) work is featured in Package Design magazine, Shelf Impact, Webpackaging and many other packaging portals and magazines. In the months of Sept. and Oct. her packaging commentary was used in Chicago Tribune (2), Entrepreneur Magazine and Cision. She is recognized as one 50 most influential packaging leaders in the 20th Century and is the founder of Women In Packaging http://www.womeninpackaging.org/.

Packaging Learns How To Talk To Consumers by JoAnn Hines Packaging Diva.

Information overload. We see over 3,000 advertising messages a day. It takes less than 2.6 seconds to make a purchasing decision at retail so why would anyone buy your product over the all competition?  JoAnn Hines The Packaging Diva say you will find how packaging can talk and influence the consumer purchasing decision at the World Tea Expo, May 30 at Mandalay Bay, Las Vegas, NV in her session Does Your Packaging Speak Human? http://www.worldteaexpo.com/2008/CoreConference/Packaging.html

You will learn the insiders’ secrets of "human speak" and how to connect your product to your consumer though packaging.

Your Packaging Is As Important As Your Patent

Inventors invent products, but it is the packaging that is going to sell them. The average consumer spends less than three seconds making up their minds whether or not to buy a product. Consequently, you need to influence that purchasing decision. The best way to do that is with the right packaging. The right package is your "silent salesperson" and it will create the buzz that will compel consumers to pick your product off the shelf or place an order from the Internet.

Packaging is your finest and most cost effective option to persuading consumers to pick up your invention and take a closer look. Be aware that packaging an invention or a product is complicated. One mistake and you could be back to square one -- not only will the consumer not buy your product it may not even see the retailer’s shelf. Everyday I hear horror stories about product packaging that failed at retail or never made the grade to make it to the shelf. Recently, a QVC representative told me that only one out of five products make it through the QVC quality process. She indicated that much of the failure is derived from poor packaging.

When that happens, unfortunately, you have wasted a lot of money in the process. The average product invests $7,000 in package design and development before the launch. So, it pays to do it right the first time and understand the obstacles before they become insurmountable.

So what's an inventor who knows nothing about packaging or even where to start supposed to do? I have created just the resource for you, "Packaging Your Invention." You can find packaging insider tips, technologies and packaging innovations to help you get started at http://packagingyourinvention.com/ . There is plenty of free advice to point you in the right direction.

Why should you listen to me? I have more than 30 years of extensive experience in packaging. When I spoke at the Invention Show, a listener had this to say about my program on "Packaging Your Invention To Sell." "I learned a lot of good information about packaging. Your class opened my eyes to the importance of good packaging and how it relates to your invention's success. I could tell that you have extensive knowledge and keep up on all the trends of the industry."

The Average Inventor

So don't wait until it is so late that you are going off in the wrong direction with your product packaging. When you think about your patent, think about your packaging too. The most important thing to remember is that without a package you cannot have an invention in the market place and without the right packaging your invention will never sell.

Packaging Diva's Consumer Trends That Can Make Or Break Your Business TeleSeminar

Industry Report The Packaging Diva JoAnn Hines

http://www.podcasternews.com/programs/87/better-process-podcast/4067/  

The Packaging Diva's Dream Team Provides Solutions For Your Packaging Business

JoAnn R. Hines, The Packaging Diva is excited to announce that Virginia Price, CEO of Planet Canit, LLC, recently joined The Diva's Dream Team as a premier member. The Packaging Diva explains that The Diva's Dream Team includes the best resources available in the packaging industry. “With 30 years of packaging experience and expertise, I quickly recognize leaders and top resources that I can recommend to my clients, consumers, and readers. It is an honor to have Virginia on our team,” enthused Hines.

As part of the partnership, Planet Canit gains the status of signature sponsor for The Diva's presentation "Why Boomers?” at HBA Health & Beauty America on Wednesday, September 13, 2006 from 1:00 to 2:30 PM at the Jacob K. Javits Convention Center, New York City.

Planet Canit is a marketing solutions company that helps its clients differentiate their products from the pack to drive exponential sales growth. Their specialty may be decorative tins but they don't believe in canned, one-size-fits-all solutions. The company’s marketing solutions are as different as its approach and tailored to each client's specific needs and business realities.

With more than 30 years of experience in marketing, sales, strategy and packaging, the Planet Canit team helps guide the conceptualization, design, and creation of packaging innovations that help make brands succeed. From its products and services to its people and perspective, Planet Canit succeeds by acting and doing things differently - Beyond the Box.

The Packaging Diva is a one stop shop for packaging resources. Her comprehensive approach connects and provides solutions to the country's top leaders, experts, consultants and speakers in packaging and related industries. The Diva’s Dream Team of experts work in all facets of packaging and have their finger on the pulse of innovations, trends, legislation, technology, and other packaging news.

For more details on how becoming part of this prestigious team email PackagingDiva@aol.com . Also, contact The Diva for experts to interview, article ideas, news, hot topics, or quotes, opinions, and insights from prestigious sources.

Need More Packaging Insights?

Read these articles with the Packaging Diva 's expert commentary. Click on image to be directed to the article.

 

Hire the Packaging Diva as a speaker

Signature presentations include:

Does Your Packaging Speak Human?

Smart Consumer vs. Dumb Packaging

Retail's First Moment Of Truth The Packaging

Packaging Your Products For The 50+ Generation

If You Package IT, Will SHE Buy?

For more details email PackagingDiva@aol.com
 

I'm happy to announce that Web Packaging will archive my "Packaging News You Can Use" articles. This is an ideal partnership between the Packaging Diva, the number one consumer product packaging expert, and the world's number one web site for consumer packaging. If you are looking for the latest in packaging innovations check out www.webpackaging.com  for a wealth of information and material. Its the first website I go to when I need to find out what's "hot" in packaging.

Smart Consumer VS. Dumb Packaging

Smart, savvy, sophisticated, educated, intelligent and informed. This is your consumer that will be buying your product. (we hope).

Dumb, stupid, difficult, idiotic, overpackaged or just plain dopey…

This is the package that is supposed to persuade them to buy. Big gap between the two.

So how can your package “Connect” with a smart consumer? Let’s find out.

Hear JoAnn Hines Packaging Diva and Phil Lempert - The Supermarket Guru speak on Smart Consumer VS. Dumb Packaging

Sunday, 8/20/06 at 2:34pm EST - Click here

For more info on Phil's show....you can listen to past shows right from this website and even download to an ipod....or check Phil's website for a list of stations that carry his show...Click here

Hear more from the Diva:

FYI, packaging is the third largest industry in the US. and accounts for 10% of every dollar spent at retail.

Packaging "hot" buttons such as bio-terroism, counterfeiting, bio-plastics, RFID tracking or simply who buys what is a concerns of everyone.

If you are planning any articles that deal with packaging and its impact on society or for the latest insights on packaging trends, technologies and influences on how packaging will determine what people will buy feel free to contact her for trends, innovations, quotes or commentary.

The Diva's predictions on "hot" packaging trends in the coming months:

• Packaging And Marketing To Women

• Baby Boomer Products

• Environmental Sustainability And Packaging

• Labeling And Ingredients Statements On Packaging

• RFID And Packaging

See who uses the Diva as a resource
 

JoAnnn Hines the Packaging Diva was a guest on the Lifestyle CEO Internet Radio Show discussing and sharing her packaging expertise on May 15.

You may here this interview live, click here to listen.

The Lifestyle CEO Show offers practical advice and workable strategies to achievement-oriented women entrepreneurs who are trading in the glass ceiling to build their own corporate ladders and create the lives they love. The Lifestyle CEO Show airs live on Monday's at 1:00pm EST on Global Talk Radio.com. All interviews are conducted via telephone conference bridge and are archived at our show website. Past guests have included Tamara Monosoff, Esq., author of The Mom Inventor's Handbook, Julie Clark, founder of Baby Einstein, and Jack Canfield, co-founder of Chicken Soup For The Soul and Paula Deen of Paula's Home Cooking of the Food Network.

Packaging University Speaks Out
4/5/06

Every day a new issue related to packaging is in the forefront of the news. The onslaught of information and technological advances present a multitude of questions and issues. To aid in addressing those packaging industry questions, Packaging University has expanded its speakers and consultants bureau and is available 24/7 for answers.

Our industry experts are in touch with what business needs to know about packaging. How has Walmart impacted the packaging industry? (We know.) What is the fastest growing consumer segment for product packaging? (We know.) Will new products change the way we shop and eat? (We know.) How can packaging protect us from an act of terrorism? (We know.)

Did you know that packaging is the 3rd largest industry in the US? Did you know that 10% of every dollar spent at retail is directly attributed to packaging costs? Did you know that more than one million people are employed by the packaging industry? Did you know that Packaging "touches" you every day of your life? Did you know that without a package you can't have a product?

If you need a speaker to answer these questions and other issues related to the packaging industry, email us the question or the issue you want to be addressed. Contact us for an expert speaker for your next conference too.

Recent expert topics include:

• Design your Package for the Ultimate Target Audience: Boomers

• From Bold To Sold

• If You Package It Will She Buy?

• Innovation In A Struggling Economy

• Is Your Packaging Female-Friendly?

• Medical Device Package Design

• Think Like a Customer Not a Package Designer

• Regulatory Packaging Graphics

• Selling With Confidence

• Trends in Flexible Packaging

• Trends In Packaging

• Women in Engineering

Contact jrhines@packaginguniversity.com  for details on utilizing one of our speakers or experts. Find out how to sign up for the packaging speakers or experts bureau by clicking here http://www.packaginguniversity.com/pkgspeakersexpertscon.htm